Before the brand, there was skateboarding.

Before the logo, there were friends.

Before the clothing, there were road trips, ideas, and miles traveled.

The carrot character has been part of this story from the very beginning. One of the earliest versions was created many years ago, long before OF THE GREEN existed as a brand.

What started as a part of our lives eventually became OF THE GREEN.

Today, we continue to draw inspiration from that same culture — skateboarding, freedom of movement, and a relaxed, urban, and authentic style.

The brand came later. The story was already written.